Over the years some commercials have made such a huge impact one sentence, a jingle, or a picture can instantly remind you of a product. Sometimes the commercial is fabulous and sometimes it is a huge joke, but either way we remember the product…which is the idea.
WHERE’S THE BEEF?
January 10, 1984 Wendy’s launched a series of adorable elderly ladies, dressed in their Sunday best wondering why the burger is so small.
PLEASE DON’T SQUEEZE THE CHARMIN
Proctor & Gamble had Mr. Whipple squeezing toilet paper in 1964. Whipple scolds customers who “squeeze the Charmin,” while hypocritically entertaining such actions himself when he thinks no one will notice.
YO QUIERO TACO BELL
The Taco Bell chihuahua was introduced in September 1997. The dog (sometimes depicted as a Mexican revolutionary wearing a beret or a sombrero) was made to speak through special effects. Her advertising catchphrase was “Yo Quiero Taco Bell!” (I want Taco Bell!)
PARDON ME, WOULD YOU HAVE AN GREY POUPON?
Grey Poupon is a brand of Dijon mustard. In the 1980s a commercial in which a Rolls Royce pulls up alongside another Rolls Royce, and a passenger in one asks a passenger in the other, “Pardon me, would you have any Grey Poupon?” The other responds, “But of course!”
HELP I’VE FALLEN AND I CAN’T GET UP
A company called LifeCall is behind the 1989 commercial containing a scene wherein an elderly woman, identified by a dispatcher as “Mrs. Fletcher”, uses the medical alert pendant after having fallen in the bathroom. After falling, Mrs. Fletcher speaks the phrase “I’ve fallen, and I can’t get up!”, after which the dispatcher informs her that he is sending help.
DOUBLE YOUR PLEASURE, DOUBLE YOUR FUN
Doublemint gum was launched in the U.S. in 1914. The Wrigley’s Doublemint Gum twins commercials featured frolicking sets of twins and peppy background singers that used every “double” pun in existence.
MY BOLOGNA HAS A FIRST NAME IT’S O-S-C-A-R
A 1974 commercial features a four year old boy holding a fishing rod and a sandwich while singing, “My bologna has a first name, it’s O-S-C-A-R..” It became one of the longest running TV commercial in the country.
HONEY COMB’S BIG…YA YA YA…IT’S NOT SMALL…NO NO NO
I remember the Taco Bell commercials especially! I actually had a teeshirt based on that commercial. Ah, fun memories.
Nice work, Kari!
These take me back…